Hi, I’m Liz!
I’m a personal branding and digital marketing strategist based in Pinehurst, North Carolina with a passion for helping others grow. I teach entrepreneurs how to successfully tell their stories so they can profit from their passions and live life in full bloom. I do so through my proven framework The 4-E Formula™, a four-step system I designed to help entrepreneurs organically maximize and monetize their exposure, which I share via an online training program called Brand in Bloom™ and through VIP coaching and group workshops.
I come from a big ol’ family of entrepreneurs so, I guess it’s no coincidence that I not only ended up one myself but, made it my mission to help others like me learn how to consistently profit from their passions by working smarter, not harder when it comes to marketing.
I’ve always loved storytelling and using my imagination to problem solve. You could say that’s why I became a marketer. You see, at the heart of it all, I’ve learned that the key to great marketing is in planting seeds of significance in the lives of others: to lean on your imagination to tell your true story well; to listen, connect, and engage with others who do the same and, I’m determined to help you plant yours.
And who am I to do so?
Throughout my decade long career, I’ve represented an array of both small businesses and multi-million dollar organizations like, The PGA of America, The Republic of Tea, and Walkers Shortbread and, in doing so, I’ve discovered a unique way to approach personal branding and marketing organically so that it scales growth long term. These days, there are so many ways to make the web work for you but, without a clear path, it can do just the opposite. That’s why, after all my years of trial and error, I was finally able to develop a formula for success. A system that only teaches PROVEN techniques that I know work and make the most sense for entrepreneurs: The 4-E Formula™
There is a way to make marketing work for you without feeling overwhelmed and unworthy, and I can show you how using the exact techniques I’ve been using for years. Ones that’ve allowed me to get my clients featured by The New York Times, The Huffington Post, National Geographic, The Today Show, Oprah Magazine, and PGA Magazine, just to name a few. Plus, one’s that’ve caught the attention of The Rising Tide Society/Honeybook, CBS News, Legacy Magazine, and more.
Whether you’re an aspiring entrepreneur trying to breakout of your shell, a first-time entrepreneur flying solo, or a seasoned small business owner with a handful of employees, it is entirely possible for you to scale your growth on a budget but, ONLY if you’re willing to bloom where you are planted.
The story behind my brand
What’s with all the plant references, Liz? Yeah, I get that alot so, here it is. I not only come from a family of entrepreneurs, but I grew up among a family of plant-lovers. One in particular, my happy Italian grandfather, Gino aka Pop aka The Big Tomato, has a garden on his property in upstate NY where he grows over 300 tomato plants and a world of other fruits, veggies, flowers and sells them from a little cart on the side of the road using, get this, the honor system. Don’t worry, it works. The man is a legend.
Pop, along with my other grandparents and my parents, are also inspiration for my brand. Their passions have always inspired mine and I couldn’t think of a better way to honor them. I, too, am a flower fanatic and have one of my own gardens right here in Pinehurst, NC. Some of my best ideas have come to me in the dirt so, it only made sense that, when I launched my business, it represented me and all the stories of my growth.