This could make or break your personal brand
Did you know? 53% percent of decision makers eliminate a vendor based on information they did or did not find about the PERSON online and 92% of people worldwide trust recommendations from a PERSON (even if they don’t know them) over companies. Those stats coming from Entrepreneur Magazine in 2018. I can only imagine what they are now!
The numbers aren’t lying - people are seeking people to solve their problems now more than ever. How do you catch their interest? Show up for them as YOU, intentionally. To start, you MUST be incredibly mindful of how your NAME, and everything affiliated with it, shows up on the internet because....
...what's the first thing people do when they get curious about something or someone? THEY SEARCH!
So, let me ask you this: When was the last time you Googled yourself? As in you typed your name, not your company name or business name, into Google, hit enter, and scrolled through the results. What’d you find? What came up first? Was it your website and LinkedIn profile or a not so cute picture of you doing a keg stand at some wedding back in 2003? Or, worse, was it nothing? Was it someone else?
Your name is POWER, friend. It’s the root of your personal brand and, if the reputation connected to your name in that Google search is just so-so but....53% percent of decision makers are eliminating vendors based on information they did or did not find about the PERSON online and 92% of people worldwide (read: almost everyone on the entire planet) trust recommendations from a PERSON (even if they don’t know them) over companies then you’re completely missing the mark and significantly stunting your growth.
You won’t get noticed hiding behind the veil of your business anymore, no matter how cute the name is. People want to know the person making the magic happen. People want to know YOU. If you want to set yourself up for success online, your personal brand should be your #1 priority. Whatever content is tied to you on the internet can literally make or break your success so, be mindful that your name is power and it can benefit you, if you exist with intention.
And, this technique? Well, that's just the tip of the iceberg when it comes to my 4-E Formula™ and all the free strategies it holds to help you get noticed for all the right reasons.
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